Friday, March 2, 2012


Portland Business Journal by Suzanne Stevens, Web editor
Wednesday, February 22, 2012

The Travel Channelis back in Portland, this time to feature the city's love of beer, bikes and sustainability.
The show's producers certainly knew where to look to find all three: Hopworks BikeBar on North Williams Avenue.

"Because of our unique position as a place that embodies bike culture, sustainability and craft beer, we're used to travel media coming through," said Bruce Kehe, Hopworks marketing director.
That's not to say having the Travel Channel in the house Tuesday wasn't a big deal. With popular shows like Anthony Bourdain's No Reservations and Adam Richman's Man v Food — both of which have shot segments in Portland — attracting huge audiences, landing a coveted segment can have visitors lining up outside your door.
Just ask the folks at Voodoo Doughnuts. Bourdain's visit back in 2010 helped cement the purveyor of all manner of doughy concoctions as a top stop for Portland tourists.
Hopworks will be featured on a new program called Unpacked, set to debut in April. The Portland segment is slated to air in mid-May.
The show's crew spent about two hours at BikeBar interviewing Brew Master and owner Christian Ettinger. "Of all the spots we've done, this one was one of the best. They had great questions and it went really well. I love being challenged to come up with a good spontaneous reply."
After Hopworks, the crew packed up and headed to Alberta Park to film a game of bike polo — in the pouring rain.
A little rain rarely stops much in Portland. And it apparently hasn't dampened the Travel Channel's taste for the city either.

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